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Outdoor Advertising Agency
The Media Ant is India's leading Outdoor advertising agency. Covered by multiple media publications, we have been awarded for the most innovative outdoor campaigns. Contact us to ensure that you get the best rates, flawless execution and both start and end date campaign images. Our innovative tech-enabled measurement allows us to provide reach and retargeting at individual hoarding level.
Media Ant has a wide variety of Outdoor Advertising options listed at the best rates. One can find the media option suitable to the requirements on The Media Ant website by using the filters like geography, size and media type and check the various details like rates, reference image and position.
You can also contact Media Ant by sending a mail to [email protected] and be assured of the best outdoor advertising rates and hassle free execution.
Why Opt For Outdoor Advertising?
Outdoor Advertising is one of the most popular options among the brands for advertising in India. Last year, the Outdoor Advertising market grew by 6% in India and currently stands at INR 3085 Crore. This year, the ad spending in Outdoor Advertising is expected to increase by 15%. The amount of expenditure remains high from popular industries like retail, telecom, real estate and the government and political parties.
In recent years, a number of start-ups too have tried to cash in on the popularity of outdoor hoardings.
Hoarding Advertising Cost
The Media Ant is committed towards getting the most accurate data for the users. Hence, we ensure the hoarding advertising costs are updated on a frequent basis. Most advertising platforms update their rates at the beginning of a new year. Hence, it is very important to check the updated hoarding advertising cost before booking your campaign.
To find the updated hoarding advertising cost, please click on the media card (Outdoor) on the page, visit the particular hoarding advertising option and look for the latest outdoor advertising rates 2024 under the heading “Top Choice /Other Ad Options”.
Outdoor Advertisement
Outdoor advertising is a marketing technique that uses billboards, signs on buses and public benches to promote products or services. Outdoor advertisement comprises about 65% of all outdoor marketing. Billboards are the most popular form of outdoor advertisement, comprising around 60% of this market segment.
Outdoor advertisement also called as out of home advertising (ooh) has been a very effective communication and advertising tool. The outdoor ads are considered to be the most interactive form of media with viewers being able to touch, smell, feel or hear it.
Outdoor advertisement is one of the most effective ways to promote a business. This type of advertising has been around for decades and it continues to be very popular today. It is an inexpensive way to reach large audiences who are on the go or in transit, such as driving down a busy highway or walking through a shopping mall. Outdoor advertisements can include billboards, posters, bus-side ads, and other types of adverts that are outside of your home.
OOH Companies In India
OOH companies in India or ‘out of home’ companies are providers of various outdoor advertising spaces which can be hoarding, bus shelter, road median, pole kiosk, metro pillar advertising, etc., since this type of advertising is generally done outdoors it is referred to as ‘Out of Home advertising.’
From every small town to major metro cities, OOH companies in India can be found in plenty due to the simple fact that outdoor advertising is one of the oldest and most popular formats of advertising that gives brands a terrific reach at a reasonable cost. The OOH companies in India buy or rent land in order to erect billboards which are then further used to display ads for the advertisers who purchase/ rent them for a particular amount of time.
To get the services of these OOH companies in India. If you are looking to do outdoor advertising for your brand, researching about OOH companies in India can be a cumbersome task.To make your advertising process easier, The Media Ant has the best OOH advertising options available at great prices. Just visit our website to know in detail what all ooh advertising options await you.
Outdoor Advertising In India
One might think that Outdoor advertising in India is supposed to be for brands that are too big and not for small or medium businesses. The guess couldn't be more wrong. Outdoor advertising in India has become inexpensive and hence more popular in the last couple of years. Outdoor advertising in India used to consist of only static billboards but now a lot of them have been replaced with digital ones.
This new, trending advertising option these days in the landscape of outdoor advertising in India is called digital out of home advertising. It is more attractive, more clearly visible and more impactful than the normal billboard advertising. For advertisers looking to find options for outdoor advertising in India, the first step is to find a good enough outdoor agency that can get your campaign up and running seamlessly.
Outdoor advertising in India is another great way of advertising your brand because of the large amount of footfall given the country’s high population. An advertiser can show their ad to a large number of public with just one big, billboard in an area of high footfall and then reap the benefits. So it's mostly a very cost effective way of advertising.
Outdoor Hoarding Advertising
Outdoor, hoarding and billboards are some of the terms in outdoor advertising which are used synonymously. Outdoor hoarding advertising has been around since centuries and brands have leveraged its potential to run successful brand awareness campaigns.
Billboards and hoarding have a similar purpose when it comes to promotion. The size might differ a bit and so will the placement, but largely, billboards and hoarding are one and the same thing in outdoor advertising.
Outdoor hoarding advertising is large in size, placed in a strategic way usually in an area of high footfall to attract the attention of the public. Outdoor hoarding advertising is meant to be large, impactful and with an objective of putting across your brand’s message to your potential customers in a manner that creates a lasting impression on their mind.A well executed outdoor campaign or outdoor hoarding advertising is eye-catching and is remembered by the potential customer which helps in brand recall in the long run. Brands should choose outdoor hoarding advertising because of its potential to provide high visibility to your brand.
It can be a bit pricey at times but they can pay off handsomely if done in a correct way and that's the reason why outdoor hoarding advertising has always been unmatched when it comes to making/ running an impactful brand awareness campaign.
Types of Outdoor Advertising
Ads are everywhere, leaving advertisers with a multitude of options for marketing their products and services. While brands often lean toward digital advertising, radio, or TV campaigns in today’s tech-driven world, outdoor ads remain a powerful and effective choice. Contrary to the belief that outdoor advertising has lost its charm, it continues to compete fiercely with other advertising forms, including digital and television.
Outdoor ads evoke larger-than-life emotions that have kept them at the forefront of the advertising industry since their inception. Although they may require a substantial budget, brands willing to invest find that outdoor ads can significantly enhance brand awareness and visibility. Their versatility allows for placement in various locations, ensuring impactful exposure.
Whether through billboards, transit ads, or innovative formats like skywalk and pole kiosk advertising, outdoor ads effectively capture attention and create a lasting impression. They ensure your brand not only stands out but also resonates in the minds of the public, solidifying its presence in a crowded marketplace.
Do you know how many types of outdoor ads there are? Below are some of the places where you can advertise your outdoor ads.
1. Bus Shelter Advertising
Bus shelter advertising is an innovative and impactful outdoor marketing strategy that capitalizes on the steady flow of commuters and pedestrians around transit hubs. As urban spaces become increasingly crowded, these advertising platforms offer brands a unique opportunity to engage with their target audience in a dynamic environment. Positioned in high-traffic areas, bus shelters serve as vital touch points where potential customers can absorb brand messages while waiting for public transportation.
Benefits
This advertising method allows brands to reach a highly targeted audience, effectively communicating their message to potential customers on the go. With the ability to quickly update graphics and content, businesses can maintain relevance and adapt to changing market trends.
Visibility
Located in prime urban areas, bus shelters provide exceptional visibility, ensuring that advertisements capture the attention of thousands daily. This high exposure enhances brand recognition, making it a cost-effective choice for marketers looking to maximize their reach.
2. Digital OOH Advertising
Digital out-of-home (DOOH) advertising is a cutting-edge marketing approach that harnesses the power of technology to deliver dynamic and engaging content in public spaces. Unlike traditional outdoor advertising, DOOH utilizes digital screens to present vibrant visuals and videos that can capture the attention of a diverse audience. As urban landscapes evolve and consumer behavior shifts, DOOH has emerged as a powerful tool for brands to communicate their messages in real-time and connect with potential customers in innovative ways.
Benefits
This format allows advertisers to showcase eye-catching visuals and video, capturing the attention of passersby more effectively than traditional static ads. Additionally, DOOH enables real-time updates and targeted messaging based on time, location, or audience demographics.
Visibility
Positioned in high-traffic areas, digital displays ensure maximum visibility, making them an ideal choice for brands seeking to enhance awareness and drive consumer engagement in today’s fast-paced environment.
3. Hoarding Advertising
Hoarding advertising is a prominent outdoor marketing strategy that utilizes large billboards or panels placed in high-traffic areas to convey brand messages effectively. These eye-catching displays serve as a vital communication tool for businesses, allowing them to promote products, services, or events to a broad audience in urban landscapes. With their expansive canvas, hoardings are designed to capture attention quickly, making them ideal for conveying impactful visuals and concise messaging. As a result, they have become a staple in the advertising landscape, driving brand awareness and engagement in today's competitive market.
Benefits
This method offers excellent visibility, allowing brands to reach a wide audience effectively. Hoardings are often strategically located near busy roads, shopping centers, or events, ensuring that a large number of potential customers see the ads daily. Additionally, their large format enables advertisers to present bold visuals and impactful messaging, creating a lasting impression.
Visibility
With their size and positioning, hoardings capture attention from afar, making them an ideal choice for brands looking to enhance recognition and drive consumer interest in a crowded marketplace.
4. Metro Pillar Advertising
Metro pillar advertising is a strategic outdoor marketing approach that utilizes the pillars and columns found in metro stations and transit systems to display brand messages. This innovative format takes advantage of the captive audience of commuters who frequently pass through these busy transit hubs.
Benefits
Metro pillar ads offer high visibility in areas with consistent foot traffic, allowing brands to effectively reach a diverse audience. They can be tailored to target specific demographics, making it easier for advertisers to connect with potential customers. Additionally, the dynamic and creative nature of pillar ads can engage viewers, enhancing brand recall.
Visibility
Positioned in key locations within metro stations, these ads ensure maximum exposure, capturing the attention of thousands of commuters daily. This prime visibility makes metro pillar advertising an effective choice for brands aiming to increase awareness and drive engagement in urban environments.
5. Pole Kiosk Advertising
Pole kiosk advertising is an innovative outdoor marketing strategy that utilizes kiosks or advertising displays attached to utility poles in high-traffic urban areas. These kiosks serve as eye-catching platforms for brands to communicate their messages to pedestrians and drivers alike.
Benefits
One of the main advantages of pole kiosk advertising is its ability to reach a diverse audience in densely populated locations. These kiosks often provide space for multiple advertisers, allowing for cost-effective advertising solutions. Additionally, they can be equipped with interactive features, such as touch screens or QR codes, enhancing engagement and driving consumer interaction.
Visibility
Positioned at eye level in busy streets, pole kiosks ensure that advertisements capture the attention of passersby effectively. Their strategic placement in high-traffic areas guarantees maximum visibility, making them an ideal choice for brands looking to increase awareness and engage with potential customers in urban environments.
6. Road Median Advertising
Road median advertising is a strategic outdoor marketing approach that utilizes the central dividers of busy roadways to display advertisements. These eye-catching placements target drivers and passengers in vehicles, making them an effective way to reach a large audience.
Benefits
One of the key advantages of road median advertising is its high visibility, as these ads are positioned in areas where traffic flows steadily. This ensures that messages are seen by a diverse range of commuters, enhancing brand awareness. Additionally, the unique placement allows for creative and bold designs, making it easier to capture attention and leave a lasting impression.
Visibility
Positioned in prominent locations along major roads, median advertisements ensure consistent exposure to thousands of drivers daily. This prime visibility makes road median advertising an ideal choice for brands aiming to increase recognition and engage potential customers in a competitive advertising landscape.
7. Skywalk Advertising
Skywalk advertising is an innovative outdoor marketing strategy that utilizes elevated walkways connecting buildings, malls, and transit stations. These structures provide a unique platform for brands to reach consumers as they navigate busy urban environments.
Benefits
One of the primary advantages of skywalk advertising is its ability to capture the attention of pedestrians in high-traffic areas. By positioning advertisements where people naturally gather, brands can effectively engage a targeted audience. Additionally, the elevated placement allows for creative and large-format designs that stand out, enhancing brand visibility.
Visibility
Skywalk ads ensure maximum exposure to a diverse audience, as they are visible to both pedestrians using the walkways and those in surrounding vehicles. This strategic placement makes skywalk advertising an ideal choice for brands seeking to increase awareness and drive consumer engagement in bustling urban settings.
Outdoor Advertising Rates 2024
Outdoor advertising rates are a crucial parameter for brands due to the simple fact that they are interested in running campaigns in cities or areas where there is ample population. Such areas will have rates higher than areas that are not so densely populated or are not that popular, The outdoor advertising rates in India also differ depending on the type of media that is being used.
In simple words, metro advertising rates differ from bus shelter advertising or auto advertising. So the factors that have an impact on the outdoor advertising rates in India are as follows-
1. The Location
Location is one of the most crucial factors in determining outdoor advertising costs. Highly trafficked areas, such as bustling city centers, commercial districts, and high-volume roads, command premium rates due to increased visibility. For instance, advertising in Mumbai’s prime areas like Marine Drive or Bandra can be significantly more expensive compared to less crowded suburbs. Even within a city, the variance is stark—an advertisement in a busy business hub or near a popular landmark will attract higher rates than in quieter, residential parts. Additionally, metro cities like Delhi, Bangalore, and Mumbai tend to have higher advertising rates compared to tier 2 or tier 3 cities due to their greater population density and economic significance.
2. The Type of Media
Outdoor advertising encompasses a variety of media, far beyond traditional billboards. Options like bus shelter ads, metro pillar wraps, transit ads (on buses, trains, taxis), and digital billboards all have their own pricing structures. The rates differ based on how engaging or eye-catching the medium is. For instance, a digital billboard in a metro station will likely cost more than a traditional hoarding, due to its dynamic nature. Similarly, transit ads on buses or taxis that move around the city are priced differently than static billboards. Thus, the selection of media impacts both the cost and reach of the advertisement, allowing businesses to choose what best fits their budget and marketing goals.
3. Dimensions
The size of the advertisement plays a significant role in determining cost. Large-format billboards, which offer more space for creative visuals and better visibility from a distance, naturally cost more. These are often placed in areas where they can be seen by drivers and pedestrians alike. Medium and smaller billboards, on the other hand, are more budget-friendly but may be less effective for long-range visibility. However, depending on their placement (e.g., near traffic lights where people may stop), smaller billboards can still offer great value. The balance between size and strategic placement is essential when considering the return on investment.
4. Visibility
Not all billboards are equally visible. Factors like the angle of the billboard, lighting, surrounding obstructions (trees, buildings), and the amount of time a passerby can see the ad contribute to its overall visibility. Billboards with uninterrupted visibility, placed at prominent intersections or highways, tend to have higher rates since they guarantee maximum exposure. Advertisements illuminated at night or with digital displays that ensure 24/7 visibility also come with higher costs. Businesses often opt for these premium hoardings for brand recognition campaigns, where the increased visibility justifies the cost.
Advantages of Outdoor Advertising
Outdoor Advertising is considered to be one of the most expensive media options but there are a number of advantages of opting for outdoor advertising:
- Outdoor Advertising is effective for mass targeting
- Hoarding Advertising is often associated with a premium brand image
- Outdoor Advertising is one of the least intrusive medium of advertising
- With help of intriguing creative, outdoor advertising can prove to be a welcome distraction to commuters
For Outdoor Advertising in major cities, click the links provided below
Case Studies
Take a look at our outdoor media case studies to discover the impressive results we've delivered for our clients.
