Article Ads on platforms are a type of sponsored content where advertisers create articles that look similar to regular editorial content. These articles are designed to engage readers by providing useful or entertaining information while subtly promoting the advertiser's brand, product, or service. They blend seamlessly with style and topics, ensuring they resonate with the platform's audience. These ads are strategically placed to maximize visibility and are targeted to specific user segments based on interests and behaviour And they run across both desktop and mobile platforms.