RoadBlock on YourStory

YourStory
Premium
Skinner - 160 WX 600 H  and small rectangle - 300 W X 250 H
Expandable Banner - 1200  WX 90 H Expands  to 1200 W X600 H
320 W X 50 H - Mobile Site
300 W X 250 H - Mobile Site
Skinner - 160 WX 600 H  and small rectangle - 300 W X 250 H
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Used For

Impact

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Ad Type

Image

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Lead Time (in days)

3

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Span

1 day

Roadblock Ads are high-impact ads that will block all the placements on the platform for 24 hours. YourStory provides 5 types of banners under Roadblock Ads including Expandable Banner, Skinners, Super Leader Board, Small Rectangle, and Mobile Mastheads. Skinners, Small Rectangle, and Mobile Masthead will be running Across the site. Expandable Banners will be running on the Homepage and Across the site while Super Leaderboard will be running on the Homepage only. For more details on placing your advertisement on this platform, kindly contact us at [email protected] or call us at 080-67415510.

Rack Rate

₹ 4,84,000 / Per Day

party-popper

TMA Offer

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Min Billing

₹ 4,40,000

Min Billing

₹ 4,40,000

Execution Details

CREATIVE SPEC: image

Unit

px

Format

.JPG

Resolution

300

Detailed Dimension

Click here to view

ADDITIONAL INSTRUCTIONS

Restrictions

#Max File Size 1Mb #Background must be a solid color/image and not transparent # ClickTag and Replay button will be embed on creative

Estimated CTR

0.1%-0.2%

Other related details

Impressions - 1800000

Campaign Guidlines

Click here

SOP

Proof Of Execution

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

First Proof Of Execution(In Days)

1

Proof Of Execution Frequency

At the end of the campaign only

YourStory Roadblock Advertising

Roadblock advertising is one of the most impactful ways to dominate a digital platform. With roadblock ads, your brand takes over an entire platform or its specific sections for a set duration, ensuring 100% share of voice. These ads are ideal for creating a powerful first impression, launching a product, or driving large-scale brand awareness. Whether on websites, apps, or OTT platforms, roadblock advertising guarantees maximum visibility and unmatched attention from your audience.

YourStory Roadblock Ads Cost 

The cost of YourStory roadblock ads typically ranges from ₹1.5 lakhs to ₹50 lakhs or more. For smaller platforms or niche websites, the cost may start at ₹1.5 lakhs for a 24-hour takeover. In contrast, premium platforms like high-traffic apps or OTT services may command rates as high as ₹50 lakhs for the same duration, depending on their audience size and traffic volume​

To get a tailored quote for your campaign, contact The Media Ant, where we ensure you get the best rates and maximize ROI for your roadblock ad campaigns.

YourStory Roadblock Ads Benefits

  • 100% Brand Visibility: Roadblock ads give your brand exclusive attention, ensuring that no competing ads distract your audience.

  • Massive Reach: With total control over the platform, you can target a broad audience all at once, making it perfect for high-impact campaigns.

  • Boosted Brand Recall: Roadblock ads create a lasting impression, especially during events, product launches, or seasonal sales.

  • Customizable Formats: From homepage takeovers to app launch screens, roadblock ads offer creative flexibility to match your campaign goals.

  • High ROI: With complete dominance of the platform, roadblock ads often yield excellent engagement and conversion rates.

Looking to dominate YourStory with roadblock ads? Let The Media Ant help you craft and execute a campaign that stands out!