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Advertising in Times Of India, Pune, English Newspaper

Advertising in Times Of India, Pune, English Newspaper

123.6K

Circulation

Daily

Print Day

About Advertising in Times Of India, Pune, English Newspaper

Owned by Bennett, Coleman & Co. Ltd, Times Of India is the most-read English daily Newspaper in Pune. With a  174000 readership, Times Of India Pune Advertisement will help advertisers to feature their brand by customizing it based on their preference. Times Of India Pune Ad would be ideal for advertisers looking for a general interest category audience. Place Your Times Of India Ad Now!

Key Insights

Language

English

NewsPaper Type

Main

Readership

174K

Area covered

Pune

Categories

General Interest

Top Choice

Popular
Times Of India, Pune - Custom Sized Advertising Option - 1
Times Of India, Pune - Custom Sized Advertising Option - 2
Times Of India, Pune - Custom Sized Advertising Option - 3
Times Of India, Pune - Custom Sized Advertising Option - 1

Custom Sized Ads

Custom Sized Ads are display advertisements that are showcased in newspapers as per the advertiser's requirement. These ads are customizable based on the advertiser's budget and are displayed on the front page, third page, back page, and any pages. Custom Sized Ads have a minimum size of approx. 240sq.cm on the front page and approx. 20sq. cm on all other pages.
Base Rate

₹ 2,425 Per Sq Cm

Popular

Quarter Page

Quarter Page Newspaper Ads are display ads that will cover a quarter (1/4) of the newspaper. Quarter Page Ads will take up approx. 400sq. cm for ad space.
Base Rate

₹ 9,70,000 Per Insert

Popular

Half Page

Half Page Newspaper Ads will cover half of the page and can be displayed on any page of the newspaper. Half Page Ads can be placed either horizontally or vertically across the page and have a total area of approx. 823 sq. cm of ad space. Compared to Quater Page Ads, Half Page Ads will have more ad space, in which advertisers can customize the content and make them eye-catching to the audience.
Base Rate

₹ 20,00,625 Per Insert

Premium

Full Page

Time of India Full Page Ads covers an entire page of the newspaper. Full Page Ads can be placed anywhere on the newspaper, other than the front page because the front page always carries the latest news content. Full Page Ads will provide advertisers with good brand visibility as it takes up a large area in the newspaper, i.e. approx. 1727.25 sq. cm.
Base Rate

₹ 41,61,300 Per Insert

Premium

Jacket Front Side

Jacket Page Ads are extra pages added before the front page of the newspaper. Jacket Front Side Ads are displayed on the front side of the extra page and will include advertisements that will cover an area of approx. 1551sq. cm space, excluding the Masthead/Title Head.
Base Rate

₹ 55,85,580 Per Insert

Premium

Jacket Back Side

Times of India Jacket Back Side Ads will be displayed on the back side of the extra page that is added to the newspaper's front page. Jacket Back Side Ads cover the entire page with a total area of approx. 1727.25 sq cm. As the availability of Jacket Back Side Ad only is comparatively rare, advertisers prefer to take Jacket Both Side Ads.
Base Rate

₹ 55,85,580 Per Insert

Premium

Jacket Both Sides

Times of India Jacket Both Sides Ads will be displayed on the extra page that is added to the front of the newspaper. Advertisers can choose to display their advertisement on both sides of the extra page. Jacket Both Sides will provide maximum visibility and will help increase brand recall.
Base Rate

₹ 1,11,71,160 Per Insert

Premium
Text Wrap
Edit Wrap
Box Car with Edit Wrap
Brand Colour Front Page
Center Strip
Custom Roadblock
French Window
Letter Hijack
Multiple Flap
Revesre Masthead
Text Wrap

Innovative Ads

It is the most creative way to represent a brand idea or advertisement across its target audience. This ad compiled a story that is uniquely presented to create a long-lasting impression on the readers. Prices for these types of ads may vary depending on the size and innovation put together inside the ad, to get the estimated cost, clients are requested to send the innovative creative to us at [email protected]. For more ideas or sample ads, you can slide into the execution detail section, and find the relevant information under the other related details section.

On Request

Other Ad Options

Skybus
Base Rate

₹ 22,34,232 / Per Insert

Pointer Ads
Base Rate

₹ 65,100 / Per Insert

Advertorial
Base Rate

₹ 4,850 / Per Sq Cm

Popular Supplements

Pune Times
Pune Times

Category: Life style

Times Ascent
Times Ascent

Category: Job

Education Times
Education Times

Category: Education

Times Property
Times Property

Category: Real Estate

Times Techies
Times Techies

Category: Tech

Speaking Tree
Speaking Tree

Category: Spiritual

Times Life
Times Life

Category: Health and Fitness

Popular Sections

Times City
Times City

City News Section (Mostly starts from page 2 and covers 3-4 pages)

Times Nation
Times Nation

National News Section (Starts after city section and covers 3-4 pages)

Times Trends
Times Trends

Trends Section (One-page section which contains information related to Science and Health )

Times Global
Times Global

Global News Section ( It's one-page news section)

Times Business
Times Business

Times Business

Times Sports
Times Sports

Sports Section (2-3 Pages news on sports)

Other Popular Editions

Times Of India
Times Of India

Edition: Mumbai

Times Of India
Times Of India

Edition: Delhi

Times Of India
Times Of India

Edition: Chennai

Times Of India
Times Of India

Edition: Hyderabad

Digital Option to advertise: Times of India Website

Times Of India
Times Of India

Category: Digital

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The Media Ant

Media Demographics & Analytics

Creative Reference of Newspaper Ads

1

Click Here

Advertisers

1

Qtrovevista Exclusive Services Pvt Ltd

User Reach & Demographics

Readership Profile in %

Gender Distribution

Male

Female

72

28

Readership profile

Age Distribution

In %

20-29

31

Others

69

Readership profile

Mother Tongue

In %

Marathi

69

Others

31

Readership profile

NCCS Data

In %

NCCS A1

47

Others

53

Readership Profile

Language read and understand

In %

English

100

Hindi

100

Marathi

95

Readership Profile

City Wise Circulation Breakup

In %

Pune

98


Times Of India, Pune, English Advertising Cost

Advertising Option

TMA Offer

Custom Sized Ads

₹ 2,183 Per Sq Cm

Quarter Page

₹ 3,44,678 Per Insert

Half Page

₹ 6,39,809 Per Insert

Full Page

₹ 11,97,723 Per Insert

Jacket Front Side

₹ 18,71,442 Per Insert

Jacket Back Side

₹ 6,55,005 Per Insert

Jacket Both Sides

₹ 22,45,731 Per Insert

Skybus

₹ 7,48,577 Per Insert

Pointer Ads

₹ 58,590 Per Insert

Advertorial

₹ 4,608 Per Sq Cm

Times Of India Pune Advertisement

Owned by Bennett, Coleman & Co. Ltd, Times Of India is the most-read English daily Newspaper in Pune. With a  174000 readership, Times Of India Pune Advertisement will help advertisers to feature their brand by customizing it based on their preference. Times Of India Pune Ad would be ideal for advertisers looking for a general interest category audience. Place Your Times Of India Ad Now!

Times Of India Pune with a circulation of around 123561 is one of the most popular  English newspapers in Pune . Times Of India Pune covers news in the  General Interest category. Times Of India Pune offers one of the best newspaper advertising rates in Pune and hence is preferred for newspaper advertising by brands across industries.

Times of India Newspaper Advertisement Rates in Pune

In Pune, The Times of India offers a variety of English-language advertisement options. Custom sized ads are priced at ₹ 2,183 per sq cm. Standard ad sizes include quarter page at ₹ 3,44,678 per insert, half page at ₹ 6,39,809 per insert, and full page at ₹ 11,97,723 per insert. Premium placements such as the jacket front side cost ₹ 18,71,442, jacket back side ₹ 6,55,005, and both sides ₹ 22,45,731 per insert. Innovative ads include Skybus at ₹ 7,48,577 and pointer ads at ₹ 58,590 per insert. Advertorials are available at ₹ 4,608 per sq cm.



The advantages of advertising in Times Of India Pune are: 

  •  Times Of India is one of the most read newspapers in Pune . Ads placed in Times Of India would reach maximum newspaper readers.
  •  Times Of India Pune covers news and articles on various topics and hence by placing ads in Times Of India Pune , advertisers can reach out to the audience having various interests. 
  •  Times Of India is one of the most trusted newspaper brands in Pune . Advertising in Times Of India Pune will help advertisers build trust with their audience.

There are the following 2 important factors :

Factor 1: Newspaper Ad Sizes

Factor 2: Newspaper Ad Rates

Detailing of Factor 1:

Newspaper ad sizes: Newspaper display ads can come in different sizes which can be classified in two-

i) Fixed-size newspaper advertisement

ii) Custom/variable size newspaper advertisement

Fixed-size Newspaper Advertisements:

Following are the fixed sizes for newspaper display ads that are popular among newspaper advertisers:

a.Full Page Newspaper Advertisement (32.9 cm X 52 cm): Considered to be the most impactful of all, a full-page newspaper ad covers an entire newspaper page. In the case of the front page, the maximum allowed ad size of a half-page is 32.9 cm x 48 cm and it is due to the presence of newspaper masthead.

b.Horizontal Half Page Newspaper Advertisement (32.9 cm X 25 cm): Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure 32.9 cm wide and 25 cm long and would cover an area of 825 sq cm. Just like a full-page ad size newspaper advertisement, this is also a popular choice for advertisers.

c.Vertical Half Page Newspaper Advertisement (16 cm X 52 cm): Placing half-page ads vertically nowadays is gaining popularity. When most of the advertisers prefer to go for Horizontal half page, placing half-page ad vertically can attract more eyeballs. The maximum allowed ad size of a vertical half-page in FrontPage is 16 cm x 46 cm and it is due to the presence of newspaper masthead.

d.Quarter Page Newspaper Advertisement (16 cm X 25 cm): A quarter-page newspaper advertisement would cover an area equivalent to a quarter or 1/4 of a newspaper page. Most advertisers prefer it to be placed on the right bottom side corner of the newspaper page.

e. Skybus Newspaper Advertisement (32.9 cm X 5 cm): Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm.

f. Pointer Newspaper Advertisement (4 cm X 5 cm): Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. Although it is a must to take a minimum of 30inserts it may vary in exceptional cases.

g. Jacket Newspaper Advertisement: Jackets are extra pages meant to carry advertisements and are placed before the front page. Jackets are considered to be the most popular media in the premium category ad options and been preferred by most of the advertisers with a high budget.
Following are the sizes for the jacket:
Jacket Front Side: 32.9 cm width X 48 cm height
Jacket Back Side: 32.9 cm width X 52.5 cm height 

Variable/Custom-sized Newspaper Advertisements:
Apart from the popular fixed-sized newspaper ads, there can be a number of options for Variable/Custom-sized advertisements. The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm.

Following are a few ad dimensions that are high in demand

4 cm (wide) * 5 cm (long)
8 cm (wide) * 8 cm (long)
8 cm (wide) * 12 cm (long)
12 cm (wide) * 20 cm (long)
16 cm (wide) * 20 cm (long)

Detailing of Factor 2:

Newspaper ad rates: Newspaper ad rates are based on the following few factors
  •  i) Page Position: Based on page position rate changes or extra premium is charged e,g. The rate for premium pages like the front, last, page 3 is always higher than any other page.
  •  ii) Total Ad Volume: Based on the ad size (quarter, half, etc) and the number of inserts (1,2,3, etc), rates do change. The higher the total volume of the business more the discount percentage is applicable. 
  •  iii) Client Category & Brand Name: Based on the advertiser's category (e-commerce, real estate, automobile, etc) rates do vary. Similarly, the rate applicable for brand A in the real estate category not necessarily be applicable for brand B in the same category.

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