Advertising in ABP News
About Advertising in ABP News
The channel that aims to always keep its viewers on the front line, ABP News is a news hub that provides comprehensive up-to-date Hindi news coverage from all over India and World. Its dedication to delivering accurate news to its viewers has made it so engaging. Advertising with them helps boost brand visibility.
Key Insights
Top Choice
Video Ad
Base Rate
₹ 509 Per Second
Other Ad Options
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Media Demographics & Analytics
User Reach & Demographics
Pan India Viewership Profile in %
Gender Distribution
Male
Female
52
48
Pan India Viewership Profile in %
Prime vs Non Prime
PT
NPT
75
25
Pan India Viewership Profile in %
Urban vs Rural
Urban
Rural
50
50
Pan India Viewership Profile
Age Distribution
in %
12 - 15
7
16 - 19
16
20 - 29
19
30 - 39
19
40 - 49
18
50+
22
Pan India Viewership Profile
NCCS Data
in %
High
31
Mid
31
Low
37
Viewership Profile
City Wise Distribution
in %
Delhi
6.85
Mumbai
3.37
Kolkata
1.32
Hyderabad
0.43
Bangalore
0.12
Chennai
0.01
Viewership Profile
State Wise Distribution
in %
Maharashtra / Goa
15.23
West Bengal
4.05
Karnataka
0.95
Andhra Pradesh / Telangana
0.83
Tamil Nadu / Pondicherry
0.04
ABP News Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Video Ad | ₹ 443 Per Second |
L-Band | ₹ 7,475 Per L-Band |
Aston Band | ₹ 6,900 Per Aston Band |
Logo Bug | ₹ 2,500 Per Day |
Associate Sponsorship Package | ₹ 14,50,000 Per Package |
Scroller | ₹ 42,000 Per Scroller |
ABP News Advertising
The channel that aims to always keep its viewers on the front line, ABP News is a news hub that provides comprehensive up-to-date Hindi news coverage from all over India and World. Its dedication to delivering accurate news to its viewers has made it so engaging. Advertising with them helps boost brand visibility.
ABP News is one of the prominent Hindi news channels launched in 2003. With an overall 787M monthly AMA, ABP News will reach the audience with important news and information. Advertising on ABP News will be a good choice for companies that are looking to target a larger audience. ABP News Ads will allow brands to showcase their products through different media options including Video Ad, Aston Band Ad, L Band, and more. Place Your ABP News advertisement Now!
ABP News Advertising is one of the most common and effective forms of marketing that offers a large reach during a short span of time. Television Advertising has a high impact on viewers and attracts loyal viewers. TV Advertising conveys the brand message with sight, sound, and motion, providing brand products or services with instant trustworthiness.
With over 16213870 monthly AMA, ABP News Advertising will target a wide range of audiences and ensures a boost in visibility. Advertising on TV is a reliable tool that gives your brand a personality and is effective for businesses that rely on repeated advertising. Place Your TV Ads Now!
ABP News Advertisement
ABP News Advertisement ensures companies with visibility of their products and services. ABP News is a Hindi language 24-hr TV Channel that has garnered a large following among the people. With a massive fan following, Advertising on TV will build brand position and nurture proper leads.
ABP News Advertisement significantly raises the chance of targeted marketing among the right audiences and helps boost sales. Airing commercials on TV will help boost awareness and improves brand recognition among potential customers.
ABP News Ads
With a reach of 13669490, ABP News Ads will help advertisers ensure maximum visibility for their brand and help bring in new customers and retain old ones. People trust TVs so advertising in TV can drive market shares and improve the brand image.
ABP News Ads will showcase various advertising options like pre-roll, mid-roll, and post-roll video TV ads. Television Ads will help companies establish their brand position and funnel sales using demand generation.
ABP News Advertising Cost
Want to Get Television Advertising Cost? ABP News Advertisement Cost may vary depending on the time slot chosen by the brands. Our pricing models for ABP News Advertising Cost are according to the media options selected by the advertisers.
Advertisers can choose to play their ABP News Advertisement during their favourite show as pre-roll, mid-roll, and post-roll video ads. Advertisement in Television is helpful to reach a vast audience.
ABP News Advertising Rates
ABP News Advertising Rates will depend on the media option the client chooses, the total seconds of the ad’s airtime, and the frequency of ads per day. Each television advertising option will include various options for ABP News Advertising like pre-roll and mid-roll ads and promotional videos.
ABP News Advertising Rates will depend on the media options the advertisers have selected based on their requirements.
Check ABP News Advertising Rates offered by The Media Ant
ABP News Advertisement Rates
ABP News Advertisement Rates will range according to the timeframe of the video ad, its timeslot, and more. ABP News Advertisement Rates are available at discounted rates, from which brands and companies can select their timeslot according to their requirements and availability.
To find the best rates for TV Advertising can be found in the “Top Choice” section on “Advertising on ABP News” page which will include all the television advertising media ad options and their rates where you can choose from according to their requirements.
You can check out discounted Television Advertisement Rates on the official website of The Media Ant. Companies can pick the ad options most relevant to their needs.
Television Advertisement Agency
Looking to Place Your Ads in TV? The Media Ant is one of India’s leading television advertising agencies that helps you with advertising and brand recognition needs.
With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your outdoor advertising needs.
We help you plan, buy, execute and monitor all your television advertising campaigns across the country. Our in-house team ensures to provide you with the best TV Adverts plans at the best possible rates available and flawless execution of the advertising in skywalk.
Our best rates for advertising on TV platforms are available online on our website. As part of the execution process in television advertising, The Media Ant will provide advertisers with broadcast certificates.
You can contact us through , Phone, or Email for all your ads in TV. The Media Ant contact details are available in the Contact Us section of our website.
ABP News Advertising FAQs
Here are some frequently asked questions about ABP News Advertisement:
Who Should Do ABP News Advertising?
ABP News Advertisement is done by various companies looking to create a major impact by targeting a large-scale audience.
- Home Products: Home Product Companies like Lizol, Unilever, and more have been doing advertisements in television for a long time. Over the years we have seen an increase in ad volumes for home products, the sector will continue to thrive by Advertising in television.
- Automobiles: Companies like Hyundai Motors, Mahindra & Mahindra, and more have been using advertisement in television to showcase new products and services they are to provide. Most consumers being exposed to Ads in tv, being from varied NCCS socio-economic backgrounds are an excellent audience to target such brands.
- Consumer Durables: Recently, consumer durable companies like Bajaj Electricals Ltd, Blue Star Ltd, Whirlpool, and more have had a 6% increase in ad volumes through Advertising in TV.
- Women Products: Companies like Nykaa, and Johnson & Johnson have been doing ABP News Advertisements for a long time. Recently around 22% of ad volumes were spent only on TV Advertising.
- E-commerce: Companies like Snapdeal, Flipkart, Amazon, and more have used ABP News Advertising slots to market their products and services.
- FMCG: Companies like Hindustan Lever Ltd, ITC Ltd, Nestle Ltd, Godrej Consumer Products, and more have been some brands that have successfully done ABP News Ads. With ad volume growth of over 22% in 2021, FMCG products have been dominating TV Advertising market in recent years, making ABP News Ads a good option for them.
Why Should I Do ABP News Advertisement?
ABP News Advertising has strong viewership and a good reputation among its fans, making it a good option for advertisers. ABP News Advertisement will help companies in building strong relationships with their viewers through innovative advertising and will help bring in new customers.
ABP News Advertising will also help advertisers in showcasing their products and services in an authentic way.
How Does TV Advertising Work?
TV Adverts have a large-scale viewership with a loyal audience. The popularity of television advertising is understandable because it can be effective and necessary. Television Advertising has a high impact on viewers and attracts loyal viewers.
Ads on TV allow for quick responses from customers by following up on advertisements in real-time as they are being aired or streamed live online. Advertising on TV is a reliable tool that gives your brand a personality and is effective for businesses
How Much Does TV Advertising Cost?
Television Advertisement Rates will range according to the timeframe of the video ad, its timeslot, and more. Advertisement Rates on TV are available at discounted rates, from which brands and companies can select their timeslot according to their requirements and availability.
To get the best rates for advertisement on TV visit The Media Ant website.
How Will Customers Engage With TV Ads?
Advertising on TV will convey the brand message with sight, sound, and motion, providing brand products or services with instant trustworthiness. Advertisement on TV will target a wide range of audiences and ensures a boost in visibility for brands or companies looking to sell their product/service.
Through advertisements in TV, brands will be able to engage the audience and build awareness about the brand as well as build recall.
Media in 60 words
ABP News is ABP News Network’s Hindi News channel that covers both national and international news. ABP News was founded in the year 1998. ABP News is one of the top 5 channels in the Hindi-News genre. It was formerly known as STAR News before being acquired by ABP Group. ABP has over 5 other regional channels that cater to niche markets.
Reach
| Channel Name | Genre | Viewership (in MN) |
| ABP News | Hindi News | 4,343,445 |
Reach
| S. No | Top Cities | Weekly Impressions in 000's |
| 1 | Mumbai | 58.36 |
| 2 | Delhi NCR | 88.47 |
| 3 | Kolkata | 9.42 |
| 4 | Chennai | 0.55 |
| 5 | Bangalore | 0.61 |
| 7 | Hyderabad | 3.11 |
Other Media Facts
List of popular programmes in ABP News
Other Media Facts
| S.No. | Shows |
| 1 | ABP Special |
| 2 | Fatafat |
| 3 | Reality Report |
| 4 | Khabar Din Bhar |
| 5 | Saas Bahu Aur Saazish |
| 6 | Reality Report |
| 7 | Sanvidhan Ki Shapath |
| 8 | Special Report |
| 9 | Master Stroke |
Performance Data
Not available
Past Advertisers
| Advertiser | Category |
| Cadbury, Odonil, Surf Excel, Horlicks, Complan, Colgate | FMCG |
| Toyota, Hyundai | Automobile |
| Vivo | Electronics |
| Shen Yun | Entertainment |
| Birla TMT, Nerolac Paints | B2B |
| Caterpillar | Heavy Engineering |
| Soomzone | E-Commerce |
| JMD Cargo Services | Logistics |
| Namma Homeopathy, Thyrocare | Healthcare |
Past Advertisers
Videos of Past Execution
Click here to view the videos of campaigns executed in the past.
Top 10 Television Advertisers for ABP News between Jan-Mar 2022
Past Advertisers
| Serial No. | Advertisers |
| 1 | Dollar Industries Ltd |
| 2 | Emami Limited |
| 3 | Amazon Online India Pvt Ltd |
| 4 | K P Pan Foods Pvt Ltd |
| 5 | Govt Of Delhi |
| 6 | Abp Network Pvt Ltd |
| 7 | Glaxo Smithkline |
| 8 | Policybazaar Insurance Brokers Private Limited |
| 9 | Sobek Auto India Pvt Ltd |
| 10 | Ashok & Co (P) Ltd |
View Media Live
Before you reach out to an agency to get the best rate to advertise on ABP News, it is recommended to have a look at the content and the anchors. This will help you plan the right time slot on ABP News as the advertising rate on ABP News like other TV channels varies with time. You can have a look at the live feed and pastcontent online by clicking Here
Artwork Related
Guidelines for Artwork
Artwork Related
| Particulars | Specifications |
| Video Format | MPEG-2/.MOV/.MXF/MP4 |
| Resolution | 720 x 576 pixels for SD & 1920 x 1080 pixel for HD |
| Frame Rate | 25 FPS |
| Aspect Ratio | 4:3 or 16:9 |
| Video Bit Rate | 50 MBit/ S |
| Audio Sample Rate | 48 kHz |
Execution Details
Steps in Execution
- Add the media to the bag by clicking "Add to Plan"
- In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
- In the Dashboard select dates and click "Submit for Approval"
- Once approved upload the artwork and make the payment
*Offline help is available once the campaign is approved
Proof of Execution
- Log Report: Tentative log timings will be shared on a daily basis so the client can view their Ads live
- Telecast Certificate: at the end of the campaign, TV channel provides a Telecast Certificate with the exact timings of the Ads aired. The Telecast Certificate is generated on the last date of every month.
Facts and Figures
Other Information
Rates for Advertising in ABP News
You will get the rate for advertising in ABP News in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in ABP News is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on ABP News will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for ABP News varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in ABP News and Super Prime Time in ABP News is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.
Other Information
Who should advertise in ABP News?
News as a category is male dominant and also finds high index with business owners and working professionals. In case you are looking to reach out to Hindi speaking audience in a large number, advertising in ABP News can be a good option. Advertising in the News channel also helps build frequency as audience tunes in to the channel at a specific time every day. So you can use ABP News advertising for both reach and a frequency campaign. One should spread their ads across time bands to get reach and concentrate within a time band to get the frequency.
Few categories which regularly advertise on ABP News are Electronic Goods, ecommerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance and Automobile.
Other Information
How to select the right Agency for advertising in ABP News?
Media Agency can play a critical role if you are planning to advertise in ABP News. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in ABP News is right for your brand. The agency uses BARC data to decide the TG and ABP News viewer profile matches. Once you have decided to go ahead with advertising in ABP News, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in ABP News. The last role of the TV ad buying agency is to ensure that the ad is played on ABP News and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on ABP News provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact [email protected].
Other Information
Why Advertise in ABP News?
The rate to advertise in ABP News is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in ABP News a critical part of any Television campaign. ABP News advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. ABP News has popular programmes and TV anchors. Because of this the engagement of viewers is very high with the channel. ABP News is also supported through its online portal ABP News Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in ABP News at the lowest rate.
Other Information
| S. No. | Factors | Applicability |
| 1 | Frequency | Yes |
| 2 | National Reach | Yes |
| 3 | City Reach | No |
| 4 | Short Term Performance | No |
| 5 | Short Term Performance | No |
| 6 | Hyperlocal Reach | No |
| 7 | Low budget | No |
| 8 | Premium Audience | Yes |
Other Information
How does Advertising works on ABP News?
Ads in ABP News are played both during the break as well as doing the content being played. There is more creative freedom while placing ads during the break, whereas messaging needs to be bundled with the content while selection advertising options during the content. Few of the popular advertising options on ABP News are:
a) Video Ads - Video ads are telecasted during ad-breaks. The minimum duration for a video ad is 10 seconds and increases by 5.
b) L Bands - Aston Bands are thin horizontal strips that appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the time band chosen.
How Pricing works?
- Rates depend on the creative length, time band selected and duration of the campaign
- Premium charges are applicable for targeting specific programmes, crunched time bands, and spot positioning
Other Information
Execution steps/Execution Process Flow
To advertise in ABP News you can follow the following steps
1. Get rates for advertising in ABP News on the Media Options and Pricing page. Do note that rates vary as per the time band. You should add the media to your Bag and select the time bands there.
2. Select the ad type that suits your budget, creative, and objective. ABP News offer video ads, scrollers, Aston Bands, and Brand integrations for advertising. In addition, you can also pick from the digital ad formats.
3. Other factors that need to be decided are Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date
4. We will check the ad space availability on ABP News and other privileges like discounts, depending on the time of booking
Other Information
| Attributes | Options |
| Media Option | Mixed Time/Aston Band/Scroller |
| Ad Length | 10 sec/20 sec/30 sec |
| Time Band | All Day/Morning Evening |
| Number of Ads per day | 38415 |
| Campaign Duration | 5 Days/10 Days/30 Days |
| Campaign Start Date | dd/mm/yyyy |
Other Information
Who Are We?
We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent more than 950 TV channels – more than any other Indian agency – and now we want to join forces with you!
Other Information
ABP News Advertising Rates 2022
The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated on a frequent basis. ABP News Advertising is one of the most popular Television Advertising options hence it is very important for advertisers to know ABP News Advertising Rates 2022. You can find the updated ABP News Advertising Rates 2022 under the heading “Top Choice /Other Ad Options”.
