Advertising in Mother and Baby Magazine
About Advertising in Mother and Baby Magazine
After more than 50 years of being the mum's best friend in the UK, and successful editions in Australia, Croatia, Indonesia, Italy, Malaysia, Poland, Serbia, Singapore, Spain and Thailand, Mother&Baby has arrived to add value to the lives of Indian parents. Reassuring, reliable and reader-friendly, it's already finding a fan following among expecting mums and mothers to children between the ages of 0 and 5.
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Mother and Baby Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 98,000 Per Insert |
Inside Back Cover | ₹ 1,55,000 Per Insert |
Double Spread | ₹ 2,00,000 Per Insert |
Gate Fold | ₹ 3,60,000 Per Insert |
About Mother and Baby Magazine Advertising
After more than 50 years of being the mum's best friend in the UK, and successful editions in Australia, Croatia, Indonesia, Italy, Malaysia, Poland, Serbia, Singapore, Spain and Thailand, Mother&Baby has arrived to add value to the lives of Indian parents. Reassuring, reliable and reader-friendly, it's already finding a fan following among expecting mums and mothers to children between the ages of 0 and 5.
Facts and Figures of Mother and Baby Magazine
| Regions | Circulation |
| Delhi | 12,756 |
| Mumbai | 12,903 |
| Bangalore | 4,570 |
| Chennai | 7,960 |
| Kolkata | 4,260 |
| Hyderabad | 1,875 |
| Pune | 3,185 |
| Chandigarh | 2,219 |
| Lucknow | 1,207 |
| Ahmedabad | 644 |
| Other Towns | 16,445 |
| Sales Promotion Copies to Gynecologist | 20,000 |
Facts and Figures of Mother and Baby Magazine
- Expecting Mothers
- New Mothers
- Mothers of Toddlers
- SEC A+, A and B
- Age 25 to 40 years
Facts and Figures of Mother and Baby Magazine
- Subscription and sampling drives at major gynecologists, pediatricians maternity clinics in top 20 Cities.
- Special offers and sampling at baby stores like Mother care, Lilliput, Mom and I etc.
Who should advertise ?
Mother and Baby Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:
Who should advertise ?
| Client Name | Category |
| Mamy Poko Pants | Pharmaceutical |
| Mom & Me | Clothing |
| iBall | Electronics |
| Johnson & Johnson | Pharmaceutical |
| Apollo Children's Hospital | Hospital |
Execution Process
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to [email protected]
Execution Process
| Variables | Sample Variable Selections |
| Media Option | Full Page/ Back Cover/ Gatefold |
| Ad Position | Regular/ Premium/ Innovative |
| Number of Insertions | 1/ 3/ 7 |
| Magazine Issue Dates | January/ February/ May |
Execution Process
Step 2: Email the filled table to [email protected] or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Execution Process
Post release of your ad in Mother and Baby Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Mother and Baby magazine's respective edition to be shared via email.
Similar Media
In addition to Mother and Baby magazine advertising, one can explore more similar options and they are provided below.
FAQs
Once the advertisement is printed in Mother and Baby Magazine, copies of Mother and Baby Magazine are sent to the client within one working week.
FAQs
With in 10-12 days of publishing Mother and Baby Magazine you will likely to get the Hard Copy.
Why Advertise In Mother and Baby Magazine?
Mother and Baby Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Mother and Baby Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Mother and Baby advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of Mother and Baby Magazine Advertising
Message Impact
Full-page Mother and Baby Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of Mother and Baby Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Mother and Baby Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of Mother and Baby Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Mother and Baby for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Mother and Baby Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which Mother and Baby Magazine Deliver Engagement
- The strong positive brand values of the Mother and Baby Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in Mother and Baby Magazine.
- Readers take action as a result of seeing advertising in Mother and Baby Magazine.
- Targeting with precision and without wastage is a key strength of Mother and Baby Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in Mother and Baby Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- Mother and Baby Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
