Advertising in The Taj Magazine
About Advertising in The Taj Magazine
The Taj magazine is a 40 year-old award winning publication of the Taj Group of Hotels. The Taj magazine is representative of the best of India in its pages. It is perhaps the most stylized rendition of Indian culture, art, tradition history, people and lifestyle. First created for its guests and patrons over forty years ago, the Taj magazine has since uncovered Indian travel, cuisine, people, culture and art, positioning India as the globe's most stunning and unique destination.
Key Insights
Top Choice
Confused?
We can help
Hire our expert media planners to find, plan and place your next promotion.
The Taj Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 3,18,750 Per Insert |
Cover Page | ₹ 8,50,000 Per Insert |
Double Spread | ₹ 6,37,500 Per Insert |
About The Taj Magazine Advertising
The Taj magazine is a 40 year-old award winning publication of the Taj Group of Hotels. The Taj magazine is representative of the best of India in its pages. It is perhaps the most stylized rendition of Indian culture, art, tradition history, people and lifestyle. First created for its guests and patrons over forty years ago, the Taj magazine has since uncovered Indian travel, cuisine, people, culture and art, positioning India as the globe's most stunning and unique destination.
Facts and Figures
- In all Taj Hotel rooms worldwide
- Mailed to a premium list of Taj Guests, public opinion makers, international ambassadors, Chambers Club members
- 10% available at select newsstands & on subscription.
Execution Process
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to [email protected]
Execution Process
| Variables | Sample Variable Selections |
| Media Option | Full Page/ Back Cover/ Gatefold |
| Ad Position | Regular/ Premium/ Innovative |
| Number of Insertions | 1/ 3/ 7 |
| Magazine Issue Dates | January/ February/ May |
Execution Process
Step 2: Email the filled table to [email protected] or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Execution Process
Once the advertisement is printed in the Magazine, copies of the Magazine are sent to the client within one working week.
Why Advertise In The Taj Magazine?
The Taj Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. The Taj Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. The Taj advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of The Taj Magazine Advertising
Message Impact
Full-page The Taj Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of The Taj Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of The Taj Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of The Taj Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep The Taj for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since The Taj Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which The Taj Magazine Deliver Engagement
- The strong positive brand values of the The Taj Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in The Taj Magazine.
- Readers take action as a result of seeing advertising in The Taj Magazine.
- Targeting with precision and without wastage is a key strength of The Taj Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in The Taj Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- The Taj Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
