Advertising in Upper Crust Magazine
About Advertising in Upper Crust Magazine
Upper Crust is India's premier food magazine and specializes in India's food, wine and style.
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Upper Crust Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 1,50,000 Per Insert |
Cover Page | ₹ 3,00,000 Per Insert |
Double Spread | ₹ 3,00,000 Per Insert |
Gate Fold | ₹ 3,50,000 Per Insert |
Bookmark | ₹ 1,00,000 Per Insert |
About Upper Crust Magazine Advertising
Upper Crust is India's premier food magazine and specializes in India's food, wine and style.
Facts and Figures
| Regions | Circulation |
| West India | 26245 |
| South India | 24435 |
| North India | 22625 |
| East India | 17195 |
Facts and Figures
| Age | Split |
| 36 - 45 | 29% |
| 26 - 35 | 25% |
| 46 - 55 | 21% |
| 55 and above | 14% |
| Under 25 | 11% |
Facts and Figures
| Monthly Income | Split |
| 50,000 - 100,000 | 0.46 |
| Above 100,000 | 0.32 |
| 20,000 - 50,000 | 0.22 |
Facts and Figures
| Gender | Split |
| Male | 38% |
| Female | 62% |
Facts and Figures
- The April-June issue will focus on Travel
Execution Process
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to [email protected]
Execution Process
| Variables | Sample Variable Selections |
| Media Option | Full Page/ Back Cover/ Gatefold |
| Ad Position | Regular/ Premium/ Innovative |
| Number of Insertions | 1/ 3/ 7 |
| Magazine Issue Dates | January/ February/ May |
Execution Process
Step 2: Email the filled table to [email protected] or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Execution Process
Once the advertisement is printed in the Magazine. Copies of the Magazine are sent to the client once published.
Why Advertise In Upper Crust Magazine?
Upper Crust Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Upper Crust Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Upper Crust advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of Upper Crust Magazine Advertising
Message Impact
Full-page Upper Crust Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of Upper Crust Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Upper Crust Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of Upper Crust Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Upper Crust for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Upper Crust Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which Upper Crust Magazine Deliver Engagement
- The strong positive brand values of the Upper Crust Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in Upper Crust Magazine.
- Readers take action as a result of seeing advertising in Upper Crust Magazine.
- Targeting with precision and without wastage is a key strength of Upper Crust Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in Upper Crust Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- Upper Crust Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
